As part of the celebration, Pepper Lunch has launched a global “Thank You” video highlighting the record-breaking moment, heartfelt appreciation from the team, and unforgettable memories from the World Pepper Rice Day event. Customers will also find in-store posters and digital content celebrating the achievement under the theme: “Pepper Lunch is Officially Amazing.”
This milestone marks the beginning of more exciting experiences and campaigns to come as Pepper Lunch continues to grow its global community of fans.
World Pepper Rice Day was more than a celebration – it was a sizzling global movement. Pepper Rice is our creation – and our identity.” Yuto Tago, CEO of Hot Palette Holdings







06 Oct 2025



